UV
IQ
The regular use of sunscreen is vital for the maintenance of healthy and attractive skin. Yet, in the United States, 69% of people rarely use sunscreen, and one third never use it at all. Even those that apply sunscreen often do not use it in a way that provides adequate protection from harmful UV rays. The UVIQ offers a unique and exciting way to customize skin care. Utilizing a totally new type of container, consumers will be able to measure the intensity of UV rays and their individualized skin tone, and then customize their sunscreen to fit their unique needs.
WHY UVIQ?
Customizable
Sunscreens today are sold as lotions, creams, milks, oils, gels, foams, and sprays. They can be water resistant, scented with a variety of fragrances, and containing assorted levels and types of sun protective factor (SPF). And, of course, each option is sold separately, with absolutely no ability to customize the sunscreen to fit you.
Refillable
Sunscreens are sold in one-time use plastic bottles and tubes. Refillable containers are sold separately, but only in travel size, and of course they can only contain one type of sunscreen at a time. Not only do these one-use containers contribute to the plastic pollution problem, they’re also demonstrably more expensive for both the manufacturer and the consumer.
Intelligent
Different situations call for different types of sunscreen. The amount of sun exposure experienced at high noon on a sunny summer day will most certainly be very different from that on a cloudy winter morning. Adult skin requires a different formulation than a baby’s. In all these cases sunscreen is required, but not necessarily the same one. Currently, these situations require the purchase of several bottles.
The uviq Solution
The UVIQ puts the control in your hands. The specially designed bottle allows you to mix and match options to create your perfect sunscreen. Now, you can choose your favorite fragrance, add the level of SPF most suited to your skin and amount of sun exposure, and then dispense the sunscreen as a cream for your face and as a spray for your back – all using the same bottle.
The UVIQ can be refilled as many times as needed. With its durable and flexible design, the UVIQ also allows you to individually refill any sunscreen component at will, so that if you run out of spray before you run out of cream, you only need to purchase the spray.
The UVIQ is an intelligent container. The container can be used to both detect your skin tone and the amount of UV radiation. With this information, you can then adjust the settings to ensure that the optimal level of SPF is dispensed, providing sun protection that fits you.
UVIQ redefines Customization
The UVIQ is an innovative, intelligent container that allows multiple users to customize their individual skin care routine. Currently skin care products are premixed: the fragrance, emollient, and additional additives are all provided in fixed proportions. But, the human body and the environment are both dynamic, which means that skin care products are never specifically tailored to an individual and their circumstances. Most notably, despite the fact that 90% of skin cancers are the direct result of UV exposure and that sunscreen reduces the risk of skin cancer, many lotions and creams are not sold with sun protection factor, or SPF. The result is that people end up buying multiple products, none of which fit them.
The UVIQ ensures that consumers can customize their products to best protect their skin from the sun’s harmful rays. They can both add SPF to the lotions and creams they already enjoy and continuously tailor the amount of SPF protection to variations in skin tone, weather, and time of day or year. The UVIQ packaging has a built-in test strip that is able to sense the ambient UV radiation. The user can then match this to a strip that displays their particular skin color – and, therefore, their natural defenses against UV radiation. Based on these results, they can then select the exact amount of SPF required to ensure adequate sun protection. Depending on what options that user has chosen, they can even control whether the sunscreen is dispensed as a spray or lotion, whether it is waterproof or not, or what type of fragrance it has.
The technology used in the UVIQ intelligent container also has potential for expansion into other personal care markets with little modification necessary. Whether as a bottle for sun care products or as a container for other dermatologic agents, the UVIQ container could drastically change the way we care for our skin. Every aspect has been carefully crafted to maximize convenience. The UVIQ is the packaging of the future, designed to fit you.
The UVIQ provides an unparalleled level of customization. It puts both knowledge and control into your hands.
Sunscreen is most effective when applied frequently and in the appropriate amounts. Unfortunately, people rarely apply enough to receive the full benefit of the SPF specified on the bottle. People also have a tendency to forget to reapply, again leaving them under-protected from the damaging effects of UV radiation.
The UVIQ provides tools to help you make smarter sunscreen choices. Not only is the amount of SPF tailored to your skin tone and the current weather conditions, the UVIQ is handy. It allows you to only carry one bottle for the entire family, so that you are more likely to have it available for use, allowing you to reapply frequently and conveniently.
How the UVIQ can affect personal skin care
There are a number of ways in which the UVIQ benefits consumers. Here are just a few examples.
without UVIQ
Sally prefers a certain brand of face cream and another of body lotion. She applies both every morning, but neither the cream nor the lotion has SPF. But since the smell of sunscreen clashes with that of her favorite lotion, and because it is too greasy for her face, she just doesn’t use it at all.
Meet Sally
with UVIQ
Sally simply adds SPF to her favorite face cream and to her favorite lotion, all in one convenient container. With the UVIQ, she has the smell she enjoys, the non-greasy feel she prefers, and now she also gets the health and beauty benefits of proper protection from the sun.
Jack loves the beach. If he is not playing beach volleyball, then he is surfing or taking a nap in the sun. But, this means Jack also has to carry a big backpack. After all he needs a water resistant, high SPF cream to protect himself from the glare of the water while surfing, a full coverage spray sunscreen for use on his body while playing volleyball, and a non-water-resistant lotion for his acne-prone face as he sunbathes. And they all come in separate bottles.
Meet Jack
Jack grabs his UVIQ as he runs out the door. Now he has everything he needs in one easy to use, compact container. By changing the settings, the UVIQ can dispense water resistant spray or non-water resistant lotion, each with varying levels of SPF. And all from the same bottle.
The Smiths are packing their bags for an exciting vacation to the tropics. Mrs. Smith first grabs the SPF 50 sunscreen lotion for use on the long hike they have planned. Next, she grabs the SPF 30 lotion for their time on the beach and by the pool. But, of course, she and her daughter hope to come back from their vacation with a nice tan. So she also packs the SPF 15 lotion. Unfortunately, her son has very sensitive skin that cannot handle fragrance, so in go the fragrance free sunscreens. She hopes she hasn’t exceeded the baggage weight limit!
Meet the Smiths
Mrs. Smith packs just one bottle! The UVIQ allows the Smiths to vary the amount of SPF to fit with each of their planned activities. The UVIQ also allows the Smiths to dispense sunscreen with and without fragrance. All from the same bottle. Now everyone can enjoy the skin protection they need, while leaving enough space in their luggage to bring back a few extra souvenirs.
Market Potential
Sun Care Products
sun care products represent 10% of the global skincare market
sunscreens account for 64% the sun care product market
$5.6 billion was spent on sunscreens in 2013 worldwide
In the United States, sun care product sales are expected to reach $1.8 billion by 2018
According to surveys conducted by DataMonitor Consumers, consumers value health and wellness, ease of use and affordability, and individualism and expression in their sun care products. This means market success is most likely to occur at the intersection of these three consumer trends. The UVIQ is uniquely situated at this intersection. UVIQ provides health benefits by allowing each individual to choose the optimal amount of sun protection for their circumstances. UVIQ is extremely easy to use and cost effective – no more multitudes of unused, expired suntan lotions. UVIQ provides unparalleled individualism and expression, creating a sun protection system that fits you exactly.
UVIQ is currently held by the Inovatzia, Inc. inventor as an independent company. As and when the Inovatzia team deems appropriate, Inovatzia, Inc. will purchase UVIQ in order to license specific applications of UVIQ to relevant industries. At this point UVIQ will operate as a subsidiary of Inovazia, Inc. generating revenue through intellectual property licensing, software licensing, fees from continued product development, and add-on products developed, patented, and provided by Inovatzia, Inc.
Interested in learning more? Inovatzia provides a range of options that fit you.
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